Predictably Irrational: Recycling with the Herd

I've just started reading a rather cool book - I got it on a tip from Obie Fernandez in his now famous Do The Hustle talk at Ruby Fringe. It's called Predictably Irrational: The Hidden Forces That Shape Our Decisions by Dan Ariely - it basically explores why we make the decisions we make - the journey is fabulously interesting and often (as the author puts it) delicious!

Anyway, ironically, just this morning there was an example of this in my street.

I live in a small dead-end/cul-de-sac street of about 12 houses - we have 2 bins - a regular bin (green lid) and a recycling bin (yellow) lid. The green bin is collected every week and the yellow one every 2 weeks. Anyway - this week is NOT a recycling week, but we often get one person in the street accidentally putting their bins out. However, this week 2 people put their yellow bins out. By the time I went to put my bins out late last night everyone in the street had the yellow bins out! At this point I even put my yellow bin out as I thought maybe the others knew something!

As I rode out of the street on my bike this morning into the next street I of course saw of course that no-one else in the neighbourhood had the yellows out... herd mentality at it's best!

Sorry for the lack of blog posts here by the way. I have excuses; Birth of my 2nd child, Setting up our new company Refactor with Lee and Rob, and just the fact that I am tweeting a lot more these days instead of blogging.

Comments

its very good

very nice article thank you very much....

ve sizlerin çok başarılıbulduğu bir firma olan evden eve
polat evden eve nakliyat taşımacılıkda lider evden eve

Great minds think alike

Hey I am reading that book at the moment too. Picked it up in Melbourne looking for something interesting to read. It's really good hey! I like the blend of psychology and economics.

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